The US Ad Market Remains Unchallenged

March 11th, 2015
in News, econ_news, syndication

by Felix Richter,

As the global advertising market surpassed half a trillion US dollars in 2014, the United States remains unchallenged both in terms of total and per capita ad spend.

Follow up:

According to Strategy Analytics, advertising expenditure reached $181 billion in the United States last year, almost eclipsing the combined ad spend of the remaining Top 10 ad markets.

In terms of per capita ad spend, the US lead isn’t quite as impressive but still significant. With an average ad spend of $567 per capita, the United States edges out Australia and Norway with $486 and $472 per person, respectively. China, which recently surpassed Japan to become the second largest ad market overall, has by far the lowest per capita spending of the Top 10 markets.

This chart shows advertising expenditure in the world's largest ad markets in 2014.

Infographic: The US Ad Market Remains Unchallenged | Statista
You will find more statistics at Statista


Make a Comment

Econintersect wants your comments, data and opinion on the articles posted.  As the internet is a "war zone" of trolls, hackers and spammers - Econintersect must balance its defences against ease of commenting.  We have joined with Livefyre to manage our comment streams.

To comment, just click the "Sign In" button at the top-left corner of the comment box below. You can create a commenting account using your favorite social network such as Twitter, Facebook, Google+, LinkedIn or Open ID - or open a Livefyre account using your email address.



Analysis Blog
News Blog
Investing Blog
Opinion Blog
Precious Metals Blog
Markets Blog
Video of the Day


Asia / Pacific
Middle East / Africa
USA Government

RSS Feeds / Social Media

Combined Econintersect Feed

Free Newsletter

Marketplace - Books & More

Economic Forecast

Content Contribution



  Top Economics Site Contributor TalkMarkets Contributor Finance Blogs Free PageRank Checker Active Search Results Google+

This Web Page by Steven Hansen ---- Copyright 2010 - 2016 Econintersect LLC - all rights reserved