Google Narrows Gap on Facebook in Social Logins

January 19th, 2015
in News, econ_news, syndication

by Felix Richter, Statista.com

The reach of Facebook and Google in the online world stretches way beyond the companies' own websites.

Follow up:

Together, both companies account for more than 80 percent of so-called social logins, which enable users to sign in to a third-party website using an existing social media or email account.

Given its huge user base, it comes as no surprise that Facebook is the most popular choice for social logins. According to Janrain, the social network powered 43 percent of social logins in the fourth quarter of 2014. However, Facebook’s lead shrank significantly since Janrain last reported the numbers in October. The gap between Facebook and Google narrowed from twelve percentage points in Q3 to just three points in the most recent quarter. It appears as if Google’s continued push to unify its many services under one Google identity leads consumers to use their Google accounts beyond the company’s own products.

Social logins are valuable to companies such as Google and Facebook, because it enables them to collect even more information about their users’ interests and habits.

This chart shows the leading identity providers for social logins.

Infographic: Google Narrows Gap on Facebook in Social Logins | Statista
You will find more statistics at Statista

 









Make a Comment

Econintersect wants your comments, data and opinion on the articles posted.  As the internet is a "war zone" of trolls, hackers and spammers - Econintersect must balance its defences against ease of commenting.  We have joined with Livefyre to manage our comment streams.

To comment, just click the "Sign In" button at the top-left corner of the comment box below. You can create a commenting account using your favorite social network such as Twitter, Facebook, Google+, LinkedIn or Open ID - or open a Livefyre account using your email address.















 navigate econintersect.com

Blogs

Analysis Blog
News Blog
Investing Blog
Opinion Blog
Precious Metals Blog
Markets Blog
Video of the Day
Weather

Newspapers

Asia / Pacific
Europe
Middle East / Africa
Americas
USA Government
     

RSS Feeds / Social Media

Combined Econintersect Feed
Google+
Facebook
Twitter
Digg

Free Newsletter

Marketplace - Books & More

Economic Forecast

Content Contribution

Contact

About

  Top Economics Site

Investing.com Contributor TalkMarkets Contributor Finance Blogs Free PageRank Checker Active Search Results Google+

This Web Page by Steven Hansen ---- Copyright 2010 - 2016 Econintersect LLC - all rights reserved