Dark Social Dominates Online Sharing

December 5th, 2014
in News, econ_news, syndication

from Felix Richter, Statista.com
by Niall McCarthy

Dark Social refers to web traffic coming from outside sources that cannot be tracked by analytics software.

Follow up:

The term was coined back in 2012 and it happens when someone shares content or a link though communications formats such as emails, forum posts or instant messages. Even though advertisers primarily focus their efforts on activities occurring in “the light” on platforms like Facebook and Twitter, Dark Social actually dominates online sharing, accounting for 69 percent of all shares globally. Europe and the UK in particular have become Dark Social strongholds, with 77 and 75 percent of all shares respectively occurring in the dark. In North America, that number is less at 59 percent but still considerable.

This chart shows the percentage of shares by sharing channel.

Infographic: Dark Social Dominates Online Sharing | Statista
You will find more statistics at Statista


Make a Comment

Econintersect wants your comments, data and opinion on the articles posted.  As the internet is a "war zone" of trolls, hackers and spammers - Econintersect must balance its defences against ease of commenting.  We have joined with Livefyre to manage our comment streams.

To comment, just click the "Sign In" button at the top-left corner of the comment box below. You can create a commenting account using your favorite social network such as Twitter, Facebook, Google+, LinkedIn or Open ID - or open a Livefyre account using your email address.

 navigate econintersect.com


Analysis Blog
News Blog
Investing Blog
Opinion Blog
Precious Metals Blog
Markets Blog
Video of the Day


Asia / Pacific
Middle East / Africa
USA Government

RSS Feeds / Social Media

Combined Econintersect Feed

Free Newsletter

Marketplace - Books & More

Economic Forecast

Content Contribution



  Top Economics Site

Investing.com Contributor TalkMarkets Contributor Finance Blogs Free PageRank Checker Active Search Results Google+

This Web Page by Steven Hansen ---- Copyright 2010 - 2016 Econintersect LLC - all rights reserved