Emails are vulnerable to being hijacked, there’s no way around it.
However, what is avoidable, is sending hijacked emails to thousands of unknowing customers. When a brand is targeted by a phishing attack, its customers are 42% less likely to do business with them again online. That would be a huge blow for any company, so it’s important to protect yourself.
Email authentication is the process by which email providers – e.g. Outlook, Gmail, AOL – ensure emails are really from the rightful sender. It also confirms that the email message itself hasn’t been modified, hacked or forged on it’s journey from you to the recipient.
Emails that are not authenticated will often end up in your recipient’s spam folder. Email authentication secures the emails you send and gives you the best possible chance of hitting the inbox – and not the Spam folder! As more and more domains use authentication, hackers are forced to target those who don’t.
Check out this infographic to find out the truth about the damage of a phishing attack, and the importance of making sure you are protected with email authentication!