Mobile Ads Account for 90% of Facebook's Revenue Growth

November 1st, 2014
in News, econ_news, syndication

by Felix Richter,

Facebook's flourishing mobile ad business helped the social network report strong results for the third quarter of 2014.

Follow up:

Revenue was up 59% to $3.2 billion, as the company's profit almost doubled to $806 million.

When Facebook started selling mobile ads in 2012, not even the keenest optimists could have predicted how huge a business they would soon become. In each of the past six quarters, mobile ads accounted for more then 90% of Facebook's revenue growth. In the past three months, mobile ad revenue amounted to $1.95 billion, up 122% or $1.07 billion from last year's September quarter. Mobile ads now account for 66% of Facebook's advertising revenue and 61% of total revenue.

Despite the positive results, Facebook's shares are currently down 6% after the company's CFO David Wehner announced a steep increase in investment-related expenses which will hurt the company's profitability in 2015.

This chart shows Facebook's revenue growth since the first quarter of 2012.

Infographic: Mobile Ads Account for 90% of Facebook's Revenue Growth | Statista
You will find more statistics at Statista


Make a Comment

Econintersect wants your comments, data and opinion on the articles posted.  As the internet is a "war zone" of trolls, hackers and spammers - Econintersect must balance its defences against ease of commenting.  We have joined with Livefyre to manage our comment streams.

To comment, just click the "Sign In" button at the top-left corner of the comment box below. You can create a commenting account using your favorite social network such as Twitter, Facebook, Google+, LinkedIn or Open ID - or open a Livefyre account using your email address.



Analysis Blog
News Blog
Investing Blog
Opinion Blog
Precious Metals Blog
Markets Blog
Video of the Day


Asia / Pacific
Middle East / Africa
USA Government

RSS Feeds / Social Media

Combined Econintersect Feed

Free Newsletter

Marketplace - Books & More

Economic Forecast

Content Contribution



  Top Economics Site Contributor TalkMarkets Contributor Finance Blogs Free PageRank Checker Active Search Results Google+

This Web Page by Steven Hansen ---- Copyright 2010 - 2017 Econintersect LLC - all rights reserved