Apple Users Are the Most Valuable Online Shoppers

October 12th, 2014
in News, econ_news, syndication

by Felix Richter,

In case you're operating an online shop, you better make sure it looks good on Apple devices.

Follow up:

That is one takeaway from Monetate's latest E-Commerce Quarterly report, which compares e-commerce metrics such as conversion rates and average order value across different platforms. According to the report not only are Apple users more likely to make a purchase when they visit an e-commerce website but they also spend more money when they do. That is true for all device categories, as Mac, iPad and iPhone users show higher conversion rates and higher average order value than PC, tablet and smartphone users on other platforms.

This chart shows how conversion rates and average order values differ depending on the device used by the online shopper.

Infographic: Apple Users Are the Most Valuable Online Shoppers | Statista
You will find more statistics at Statista


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