Netflix Set to Expand in Europe

September 19th, 2014
in News, econ_news, syndication

In a bid to grow its global footprint and find new customers, Netflix launches its popular video streaming service in six European markets on Tuesday.

Follow up:

Netflix streaming will henceforth be available in Germany, France, Belgium, Switzerland, Austria and Luxembourg.

There are a couple of question marks however behind Netflix' European push, however. While Americans are used to shelling out big bucks for cable TV, Europeans, and Germans in particular, have proven hesitant to pay for TV content in the past. In Germany, where a reasonably large selection of public and private television stations is available for free (apart from a monthly fee mandatory to everyone owning a TV set), pay TV has long been a money-burning business.

Sky Deutschland, Germany's only relevant pay TV provider, currently has 3.8 million subscribers and that number would likely be considerably lower if it weren't for Sky's extensive live sports coverage.

Another major problem for Netflix is one that the company shortsightedly created itself: having sold exclusive distribution rights for its hit series "House of Cards" to Sky Deutschland and Canal+ in Germany and France, respectively, Netflix will not be able to rely on the star power of Kevin Spacey to attract customers in the two most important markets it's entering tomorrow.

This chart shows the availability and worldwide user growth of Netflix' video streaming service.

Infographic: Netflix Set to Expand in Europe | Statista
You will find more statistics at Statista

 









Make a Comment

Econintersect wants your comments, data and opinion on the articles posted.  As the internet is a "war zone" of trolls, hackers and spammers - Econintersect must balance its defences against ease of commenting.  We have joined with Livefyre to manage our comment streams.

To comment, just click the "Sign In" button at the top-left corner of the comment box below. You can create a commenting account using your favorite social network such as Twitter, Facebook, Google+, LinkedIn or Open ID - or open a Livefyre account using your email address.















 navigate econintersect.com

Blogs

Analysis Blog
News Blog
Investing Blog
Opinion Blog
Precious Metals Blog
Markets Blog
Video of the Day
Weather

Newspapers

Asia / Pacific
Europe
Middle East / Africa
Americas
USA Government
     

RSS Feeds / Social Media

Combined Econintersect Feed
Google+
Facebook
Twitter
Digg

Free Newsletter

Marketplace - Books & More

Economic Forecast

Content Contribution

Contact

About

  Top Economics Site

Investing.com Contributor TalkMarkets Contributor Finance Blogs Free PageRank Checker Active Search Results Google+

This Web Page by Steven Hansen ---- Copyright 2010 - 2016 Econintersect LLC - all rights reserved