Consumer Interest In iWatch Depends On Its Price

June 29th, 2014
in News, econ_news, syndication

by Felix Richter,

When Apple reveals its long-rumoured smartwatch, allegedly called ‘iWatch’, later this year, one of the biggest questions will not be whether it can make phone calls, track calories or measure your heartbeat, it will be how much it costs.

Follow up:

According to the results of a survey published by investment firm Piper Jaffray on Tuesday, 31% of the respondents would be willing to pay between $100 and $200 for the rumoured iWatch, and only 15% would be willing to pay more than $300. Considering that the respondents in Piper Jaffray’s survey skew affluent with an average household income of $130,000, the willingness to pay in the general population is probably even lower.

While the 35% of respondents who aren’t interested in the iWatch regardless of its price are somewhat to be expected, the low willingness to pay for the rumoured device could become a problem for Apple. After all, it seems hardly imaginable that the company known for its premium pricing will market the iWatch with all of its alleged capabilities for less than $200. What makes pricing for the iWatch so difficult is that, as opposed to the iPhone, it won’t be subsidized by wireless carriers. For it to become a mainstream success, it will have to be priced like an iPod rather than like an iPhone.

This chart shows how much North American consumers would be willing to pay for Apple's long-rumoured iWatch.

Infographic: Consumer Interest In iWatch Depends On Its Price | Statista
You will find more statistics at Statista


Make a Comment

Econintersect wants your comments, data and opinion on the articles posted.  As the internet is a "war zone" of trolls, hackers and spammers - Econintersect must balance its defences against ease of commenting.  We have joined with Livefyre to manage our comment streams.

To comment, just click the "Sign In" button at the top-left corner of the comment box below. You can create a commenting account using your favorite social network such as Twitter, Facebook, Google+, LinkedIn or Open ID - or open a Livefyre account using your email address.



Analysis Blog
News Blog
Investing Blog
Opinion Blog
Precious Metals Blog
Markets Blog
Video of the Day


Asia / Pacific
Middle East / Africa
USA Government

RSS Feeds / Social Media

Combined Econintersect Feed

Free Newsletter

Marketplace - Books & More

Economic Forecast

Content Contribution



  Top Economics Site Contributor TalkMarkets Contributor Finance Blogs Free PageRank Checker Active Search Results Google+

This Web Page by Steven Hansen ---- Copyright 2010 - 2016 Econintersect LLC - all rights reserved