Small businesses make the US economy tick. They create six out of every ten new jobs, and pumped about $3 trillion into the economy last year.
If you’re a small business owner, you should stand talland proud knowing this. But leading a small business isn’t always green pastures. Risk and uncertainty are present at every turn, and each decision you make can impact your company’s bottom line. LinkedIn wants to help take your business to the next level this year, so we conducted a study to investigate how small businesses are using social media, and whether it’s worth the investment.
You might be surprised by what we found: 94% of survey respondents who use social media said they use it for marketing, and 3 in 5 say social solves for the core business challenge of attracting new customers. For hyper growth companies, social media is even more important. They invest in social media more than any other channel, and agree that it’s extremely effective at accomplishing marketing goals like branding, content marketing, and lead generation.