>

Mobile Facebook Usage Rises Sharply

August 28th, 2013
in News, econ_news, syndication

by Felix Richter, Statista.com

Facebook shares hit a new all-time high yesterday after news of strong mobile growth had spurred optimism among analysts and investors. 15 months after the company's disappointing IPO, Facebook's shares closed at $41.34 on Monday, up 133 percent since hitting rock bottom in September 2012.

Facebook's stock had first returned to its IPO price of $38 as recently as August 2, after the company had delivered encouraging second quarter results.

Follow up:

The most recent climb of Facebook's shares came on the heels of a research note published by a J.P. Morgan analyst last Thursday. The analyst expressed his optimism that any decline of desktop-based usage Facebook might suffer, would be more than made up for by the increase in mobile usage.

This claim was supported by comScore data that also surfaced on Thursday, showing that mobile engagement had risen sharply over the past year, while desktop-based Facebook use saw a moderate decline. If Facebook continues to successfully convert mobile usage into mobile ad dollars, Facebook's current valuation of above $100 billion might be justified after all.

average-monthly-facebook-usage-in-the-us
You will find more statistics at Statista

 









Make a Comment

Econintersect wants your comments, data and opinion on the articles posted.  As the internet is a "war zone" of trolls, hackers and spammers - Econintersect must balance its defences against ease of commenting.  We have joined with Livefyre to manage our comment streams.

To comment, just click the "Sign In" button at the top-left corner of the comment box below. You can create a commenting account using your favorite social network such as Twitter, Facebook, Google+, LinkedIn or Open ID - or open a Livefyre account using your email address.















Proud contributor to:


Finance Blogs
blog

Econintersect Website Search:

Free PageRank Checker Active Search Results Google+

This Web Page by Steven Hansen ---- Copyright 2010 - 2015 Econintersect LLC - all rights reserved