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Google Dominates Digital Ads, Facebook Distant Second

August 28th, 2013
in econ_news, syndication

Econintersect:   Whether online or mobile, Google is the advertizing revenue king.  The company  pulls in 33% of online advertizing dollars; Facebook is number two with only 5.5%.  Google has even more dominance in the mobile ad space with 53% of revenue in 2013, but here Facebook also has a bigger share (16%).

google-king-380x180

Follow up:

The online advertizing revenue advantage for Google looks even more impressive in the following chart from Statista:

Click on graphic for larger image.
ChartOfTheDay_1409_Global_online_ad_revenue_n-2013-aug-28

The biggest news is actually in mobile where Facebook usage has exploded, up 80% in a year. See Statista report at GEI News. Here the visual impact is less primarily because Facebook is a much stronger second although Google has an even bigger market share.  Obviously both Google and Facebook are growing but Facebook is growing much faster.  Both obviously are growing by capture of business from "others".  Presumably there is also significant organic growth but the data here does not quantify that.  Mobile ad revenue more than doubled from 2011 to 2012 (GEI News) and it is likely that at least some of that growth continued this year.

Click on graphic for larger image.
ChartOfTheDay_1407_Mobile_ad_revenue_n-2013-aug-28

Sources:

  • Mobile Facebook Usage Rises Sharply (Felix Richter, GEI News, 28 August 2013)








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