Profits are a company's lifeblood; they create shareholder value, improve the lives of employees, and most importantly, enable a company to continue investing in order to remain competitive. At the same time, profit growth is becoming more elusive. Interesting takeaway from graphic is that adjusting prices can have both quick and dramatic effects on a company's profitability.  A 1% improvement in realized price yields on average a 10% improvement in profit.

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source: Vendavo

hat tip: Column Five