In the past, paper directories were a very popular marketing platform for businesses in all industries. Marketing professionals employed by companies would advertise their products and services to individuals in a geographical area in hopes of growing their book-of-business and improve brand recognition. While this form of advertising is still used today, businesses are choosing more technologically advanced platforms to spread their marketing messages to a wider audience in a shorter amount of time. In no time, search engine optimization and online marketing has killed the old-fashioned paper directories. If you are still focused on creating paper directory content, find out why this form of marketing is now considered a marketers not-so missed pastime.