Ruger: Arming Of America

March 24th, 2012
in econ_news

Econintersect: This week there was a very interesting press release that received little attention in the media.  Here is the lead for the press release:

Sturm, Ruger & Company, Inc. (NYSE: RGR), announced today [21March2012] that for the first quarter 2012, the Company has received orders for more than one million units. Therefore, the Company has temporarily suspended the acceptance of new orders.


Sales are good, real good for Sturm, Ruger and Company (RGR).   Not many companies stop taking new orders.   The press release continues:

Follow up:

Chief Executive Officer Michael O. Fifer made the following comments:

  • The Company's Retailer Programs that were offered from January 1, 2012 through February 29, 2012 were very successful and generated significant orders from retailers to independent wholesale distributors for Ruger firearms.
  • Year-to-date, the independent wholesale distributors placed orders with the Company for more than one million Ruger firearms.
  • Despite the Company's continuing successful efforts to increase production rates, the incoming order rate exceeds our capacity to rapidly fulfill these orders. Consequently, the Company has temporarily suspended the acceptance of new orders.
  • The Company expects to resume the normal acceptance of orders by the end of May 2012.

The Company will announce its results and file its Quarterly Report on Form 10-Q for the first quarter of 2012 on Tuesday, May 1, 2012, after the close of the stock market.

Sturm, Ruger & Company stock has done well appreciating over 250% in the last 5 years.

Steven Hansen

source: Ruger,

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